Twitter Considers Putting Videos Behind Paywall
Twitter plans to let content creators put their videos into a paid category. It looks like the company is serious about going into paid services instead of advertising. The new option may help creators to earn money for exclusive content, by putting price tags on their videos.
Twitter wants to help content creators to gain more, bringing more money to the company. The Washington Post received an email from inside the company that mentions the paywall for videos. According to it, users will be able to test the Paywalled Video service. All they have to do is to add the video to their tweet and choose the price. The prices as we can see from the email are preset. Videos can cost $1, $2, $5, and $10. We don’t know whether Twitter is going to keep the prices fixed or allow creators to put their own tags. Users who want to get access to the videos will have to pay for it. Yet, everyone will still be able to share the tweet or like it, without paying for the video.
Journalists from The Washington Post say that the situation with the paywall is connected to the change of the CEO after Elon Musk purchased Twitter for $44 billion. This plan may be developed by the company under the former leadership. However, the whole idea sounds like Musk’s so we give it a high chance probability. Meanwhile, during the last couple of years, even before Musk made his move, Twitter was trying to shift its focus from advertisement and limitations brought by this strategy to paid services it could provide on its own. They even created Super Follows to let their audience pay for the exclusive content. After that, they introduced Twitter Blue subscriptions.
What do you think about paywall videos? Do you agree with Twitter's decision? Share your thoughts in the comments below the article.